Live Experiences, Festivals, Immersive Entertainment Gaining in Importance

There's a strong appetite for in-person and immersive experiences: concerts, festivals, immersive theater, conventions. In Africa, events like Comic-Con Africa are attracting tens of thousands of attendees, combining gaming, cosplay, pop culture. AP News Europe has seen immersive theater take off: examples include productions like Elvis Evolution or immersive experiences tied to Squid Game, Stranger Things. Financial Times Live music is rebounding in Asia as well; in places like Indonesia, live performances are an increasing slice of revenue.