Rise of Local Content and Cultural Exports

Audiences globally are more interested in authentic, locally rooted stories, music, shows. Local film/music industries are getting more attention. African music genres such as Afrobeats and amapiano are increasingly influential globally. Le Monde.fr +1 In Asia, local pop like P-pop (Philippines) and local cinema (Thailand, Indonesia) are growing strongly in their domestic markets and having regional influence. Reddit +1 Europe also sees resurgence or growth in regional language content (e.g. Nordic drama, Spanish / Portuguese shows) for streaming platforms.