Integration of AI & Personalization in Content Creation and Distribution

From recommendation engines to content tailored for niche audiences, plus experiments in immersive/virtual experiences. Thai entertainment media companies are using AI to improve user experience and tailor content to individual preferences. PwC Hong Kong expects AI to drive major shifts in advertising strategy, especially in Connected TV. PwC In Africa, part of future growth lies in adapting digital ecosystems and leveraging AI in content and marketing.