Growing Role of Internet Advertising, Social Media & AI-Enhanced Tailoring

Advertising is shifting heavily online, with more personalization, data-driven targeting, and AI tools. In Indonesia, internet advertising is surging, with high CAGR forecasts, and video/mobile social video ad formats are especially strong. PwC Thailand is also seeing online ads grow (14% year-over-year in one report), and AI is being used to improve user engagement and content recommendation. PwC In Africa, internet advertising is one of the primary drivers of growth in media & entertainment industries (e.g. in Nigeria, Kenya, South Africa).